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Advertising Market - Global Professional Analysis and Forecast to 2026

Feb 11, 2020  |  214 PAGES  |  REPORT CODE: CMM266315
  • REPORT SUMMARY
  • TABLE OF CONTENTS
  • INDUSTRY COVERAGE

The worldwide Advertising market was valued at XX.0 Million US$ in 2018 and is projected to reach XX.0 Million US$ by 2026, at a CAGR (Compound Annual Growth Rate) of 26.2% during the forecast period.

This report presents the market size and development trends by detailing the Advertising market revenue, market share and growth rate from 2015-2026, and it gives a thorough analysis by various product types, applications, regions, and main participants. The market conditions (2015-2019), corporate competition pattern, corporate SWOT analysis are elaborated, and other qualitative analyses like market dynamics, market penetration, market business environment analyses, the regional regulatory scenario in the Advertising market will be shown in this report. In short, this report will comprehensively reveal the characteristics of Advertising industry and will help you to build a panoramic view of the industrial development.

Advertising Market, By Type:

  • TV Advertising

  • Newspaper & Magazine Advertising

  • Outdoors Advertising

  • Radio Advertising

  • Internet Advertising

  • Others

Advertising Market, By Application:

  • Food & Beverage Industry

  • Vehicles Industry

  • Health and Medical Industry

  • Commercial and Personal Services

  • Consumer Goods

  • Others

Some of the leading players are as follows:

  • PublicisGroupe

  • Omnicom Group

  • IPG

  • Spearhead Integrated Marketing Communication Group

  • Havas SA

  • SiMei Media

  • Dahe Group

  • WPP

  • Focus Media Group

  • Yinlimedia

  • China Television Media

Geographically, Major regions are analyzed in details are as follows:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East & Africa

Table of Contents

1 Methodology and Scope

  • 1.1 Market Segmentation & Scope

    • 1.1.1 Technology Type

    • 1.1.2 Product

    • 1.1.3 Application

    • 1.1.4 Regional scope

    • 1.1.5 Estimates and forecast timeline

  • 1.2 Research Methodology

  • 1.3 Information Procurement

    • 1.3.1 Purchased database

    • 1.3.2 Internal database

    • 1.3.3 Secondary sources

    • 1.3.4 Primary research

    • 1.3.5 Details of primary research

  • 1.4 Information or Data Analysis

    • 1.4.1 Data analysis models

  • 1.5 Market Formulation & Validation

  • 1.6 Model Details

    • 1.6.1 Commodity flow analysis

    • 1.6.2 Volume price analysis

  • 1.7 List of Secondary Sources

  • 1.8 List of Abbreviations

2 Executive Summary

  • 2.1 Market Outlook

  • 2.2 Segment Outlook

3 Market Variables, Trends, & Scope

  • 3.1 Market Lineage Outlook

  • 3.1.1 Parent market outlook

    • 3.1.2 Ancillary market outlook

  • 3.2 Market Segmentation

    • 3.2.1 Analysis

  • 3.3 Market Dynamics

    • 3.3.1 Market driver analysis

    • 3.3.2 Market restraint analysis

    • 3.3.3 Industry opportunities

  • 3.4 Penetration & Growth Prospect Mapping

    • 3.4.1 Penetration & growth prospect mapping analysis

  • 3.5 Business Environment Analysis Tools

    • 3.5.1 Porter's five forces analysis

    • 3.5.2 PESTLE analysis

    • 3.5.3 Major deals & strategic alliances analysis

4 Advertising Market: Technology Type Analysis

  • 4.1 Advertising Technology Type Market Share Analysis, 2018 & 2026

  • 4.2 Advertising Technology Type Market: Segment Dashboard

  • 4.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Technology Type Segment

    • 4.3.1 TV Advertising

    • 4.3.2 Newspaper & Magazine Advertising

    • 4.3.3 Outdoors Advertising

    • 4.3.4 Radio Advertising

    • 4.3.5 Internet Advertising

    • 4.3.6 Others

5 Advertising Market: Product Analysis

  • 5.1 Advertising Product Market Share Analysis, 2018 & 2026

  • 5.2 Advertising Product Market: Segment Dashboard

  • 5.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Product Segment

6 Advertising Market: Application Analysis

  • 6.1 Advertising Application Market Share Analysis, 2018 & 2026

  • 6.2 Advertising Application Market: Segment Dashboard

  • 6.3 Market Size & Forecasts and Trend Analyses, 2015 to 2026 for the Application Segment

    • 6.3.1 Food & Beverage Industry

    • 6.3.2 Vehicles Industry

    • 6.3.3 Health and Medical Industry

    • 6.3.4 Commercial and Personal Services

    • 6.3.5 Consumer Goods

    • 6.3.6 Others

7 Advertising Market: Regional Analysis

  • 7.1 Advertising Regional Market Share Analysis, 2018 & 2026

  • 7.2 Advertising Regional Market: Segment Dashboard

  • 7.3 Regional Market Snapshot (Market Size, CAGR, Top Countries)

  • 7.4 List of Players at Regional Level

    • 7.4.1 North America

    • 7.4.2 Europe

    • 7.4.3 Asia Pacific

  • 7.5 SWOT Analysis, by Factor (Political & Legal, Economic and Technological)

    • 7.5.1 North America

    • 7.5.2 Europe

    • 7.5.3 Asia Pacific

    • 7.5.4 Latin America

    • 7.5.5 MEA

  • 7.6 Market Size & Forecasts, and Trend Analysis, 2015 to 2026

    • 7.6.1 North America

    • 7.6.2 Europe

    • 7.6.3 Asia Pacific

    • 7.6.4 Latin America

    • 7.6.5 Middle East & Africa

8 Competitive Analysis

  • 8.1 Recent Developments & Impact Analysis, by Key Market Participants

  • 8.2 Strategic Framework/Competition Categorization (Key innovators, Market leaders, Emerging players)

  • 8.3 Vendor Landscape

    • 8.3.1 Company market position analysis (Geographic presence, service portfolio, strategic initiatives)

9 Company Profiles

  • 9.1 PublicisGroupe

    • 9.1.1 PublicisGroupe Company overview

    • 9.1.2 Financial performance

    • 9.1.3 Product benchmarking

    • 9.1.4 Strategic initiatives

    • 9.1.5 SWOT analysis

  • 9.2 Omnicom Group

    • 9.2.1 Omnicom Group Company overview

    • 9.2.2 Financial performance

    • 9.2.3 Product benchmarking

    • 9.2.4 Strategic initiatives

    • 9.2.5 SWOT analysis

  • 9.3 IPG

    • 9.3.1 IPG Company overview

    • 9.3.2 Financial performance

    • 9.3.3 Product benchmarking

    • 9.3.4 Strategic initiatives

    • 9.3.5 SWOT analysis

  • 9.4 Spearhead Integrated Marketing Communication Group

    • 9.4.1 Spearhead Integrated Marketing Communication Group Company overview

    • 9.4.2 Financial performance

    • 9.4.3 Product benchmarking

    • 9.4.4 Strategic initiatives

    • 9.4.5 SWOT analysis

  • 9.5 Havas SA

    • 9.5.1 Havas SA Company overview

    • 9.5.2 Financial performance

    • 9.5.3 Product benchmarking

    • 9.5.4 Strategic initiatives

    • 9.5.5 SWOT analysis

  • 9.6 SiMei Media

    • 9.6.1 SiMei Media Company overview

    • 9.6.2 Financial performance

    • 9.6.3 Product benchmarking

    • 9.6.4 Strategic initiatives

    • 9.6.5 SWOT analysis

  • 9.7 Dahe Group

    • 9.7.1 Dahe Group Company overview

    • 9.7.2 Financial performance

    • 9.7.3 Product benchmarking

    • 9.7.4 Strategic initiatives

    • 9.7.5 SWOT analysis

  • 9.8 WPP

    • 9.8.1 WPP Company overview

    • 9.8.2 Financial performance

    • 9.8.3 Product benchmarking

    • 9.8.4 Strategic initiatives

    • 9.8.5 SWOT analysis

  • 9.9 Focus Media Group

    • 9.9.1 Focus Media Group Company overview

    • 9.9.2 Financial performance

    • 9.9.3 Product benchmarking

    • 9.9.4 Strategic initiatives

    • 9.9.5 SWOT analysis

  • 9.10 Yinlimedia

    • 9.10.1 Yinlimedia Company overview

    • 9.10.2 Financial performance

    • 9.10.3 Product benchmarking

    • 9.10.4 Strategic initiatives

    • 9.10.5 SWOT analysis

  • 9.11 China Television Media

    • 9.11.1 China Television Media Company overview

    • 9.11.2 Financial performance

    • 9.11.3 Product benchmarking

    • 9.11.4 Strategic initiatives

    • 9.11.5 SWOT analysis

 

The List of Tables and Figures (Totals 89 Figures and 133 Tables)

  • Figure TV Advertising Advertising market, 2015 - 2026 (USD Million)

  • Figure Newspaper & Magazine Advertising Advertising market, 2015 - 2026 (USD Million)

  • Figure Outdoors Advertising Advertising market, 2015 - 2026 (USD Million)

  • Figure Radio Advertising Advertising market, 2015 - 2026 (USD Million)

  • Figure Internet Advertising Advertising market, 2015 - 2026 (USD Million)

  • Figure Others Advertising market, 2015 - 2026 (USD Million)

  • Figure Food & Beverage Industry market, 2015 - 2026 (USD Million)

  • Figure Vehicles Industry market, 2015 - 2026 (USD Million)

  • Figure Health and Medical Industry market, 2015 - 2026 (USD Million)

  • Figure Commercial and Personal Services market, 2015 - 2026 (USD Million)

  • Figure Consumer Goods market, 2015 - 2026 (USD Million)

  • Figure Others market, 2015 - 2026 (USD Million)

  • Table List of players in North America

  • Table List of players in Europe

  • Table List of players in Asia Pacific

  • Table SWOT analysis

  • Table North America Advertising market, by country, 2015 - 2026 (USD Million)

  • Table North America Advertising market, by type, 2015 - 2026 (USD Million)

  • Table North America Advertising market, by product, 2015 - 2026 (USD Million)

  • Table North America Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.S. Advertising market, by type, 2015 - 2026 (USD Million)

  • Table U.S. Advertising market, by product, 2015 - 2026 (USD Million)

  • Table U.S. Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Canada Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Canada Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Canada Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Europe Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Europe Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Europe Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Europe Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table U.K. Advertising market, by type, 2015 - 2026 (USD Million)

  • Table U.K. Advertising market, by product, 2015 - 2026 (USD Million)

  • Table U.K. Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Germany Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Germany Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Germany Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table France Advertising market, by type, 2015 - 2026 (USD Million)

  • Table France Advertising market, by product, 2015 - 2026 (USD Million)

  • Table France Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Italy Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Italy Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Italy Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Spain Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Spain Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Spain Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Asia Pacific Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Asia Pacific Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Asia Pacific Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Asia Pacific Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table China Advertising market, by type, 2015 - 2026 (USD Million)

  • Table China Advertising market, by product, 2015 - 2026 (USD Million)

  • Table China Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Japan Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Japan Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Japan Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table India Advertising market, by type, 2015 - 2026 (USD Million)

  • Table India Advertising market, by product, 2015 - 2026 (USD Million)

  • Table India Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Latin America Advertising market, by country, 2015 - 2026 (USD Million)

  • Table Latin America Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Latin America Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Latin America Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Brazil Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Brazil Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Brazil Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Mexico Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Mexico Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Mexico Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Argentina Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Argentina Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Argentina Advertising market, by application, 2015 - 2026 (USD Million)

  • Table MEA Advertising market, by country, 2015 - 2026 (USD Million)

  • Table MEA Advertising market, by type, 2015 - 2026 (USD Million)

  • Table MEA Advertising market, by product, 2015 - 2026 (USD Million)

  • Table MEA Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table South Africa Advertising market, by type, 2015 - 2026 (USD Million)

  • Table South Africa Advertising market, by product, 2015 - 2026 (USD Million)

  • Table South Africa Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Regulatory scenario

  • Table Nigeria Advertising market, by type, 2015 - 2026 (USD Million)

  • Table Nigeria Advertising market, by product, 2015 - 2026 (USD Million)

  • Table Nigeria Advertising market, by application, 2015 - 2026 (USD Million)

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Recent Developments & Impact Analysis, by Key Market Participants

  • Table Company market position analysis

  • Table Company Profiles

  • Table PublicisGroupe Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Omnicom Group Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table IPG Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Spearhead Integrated Marketing Communication Group Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Havas SA Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table SiMei Media Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Dahe Group Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table WPP Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Focus Media Group Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table Yinlimedia Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

  • Table Company Profiles

  • Table China Television Media Production, Value, Price, Gross Margin 2014-2019

  • Table Product benchmarking

  • Table Strategic initiatives

  • Table SWOT analysis

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